I'm an absolute sucker for a transformation.  To me, there is nothing more incredible than watching another women step into her beauty and owning it.  

Sadly, our society has become one that doesn't accept celebrating our imperfections, instead we feel we can only share "perfection" through a filter and then it's at a risk of us bragging or being cocky.  We can't win can we?! 

Adding hair styling and makeup into every photo shoots wasn't done to make everyone "feel perfect" - in fact it was done to enhance my clients already incredible features that they might not be playing up or to pull out their inner confidence that has been hiding.