I'm an absolute sucker for a transformation. To me, there is nothing more incredible than watching another women step into her beauty and owning it.
Sadly, our society has become one that doesn't accept celebrating our imperfections, instead we feel we can only share "perfection" through a filter and then it's at a risk of us bragging or being self absorbed. We can't win can we?!
Adding hair styling and makeup into every photo shoots wasn't done to make everyone "look perfect" - in fact it was done to enhance your incredible features that you might not be playing up or to uncover inner confidence that has been hiding.