Food Photography

Food Photography

So much of the work that I do is focused on women's portraiture that I rarely share my love for food photography.  Food photography or should I say the entire commercial photography world (product, fashion, and architectural) was introduced to me during my time at Art Institute of Fort Lauderdale.  Of course, I loved fashion photography; planning out wardrobe, location, models, hair & makeup, but food photography holds a special place in my heart. 

I can't quite express the feelings I have when I am in the kitchen creating a new recipe and bring the recipe to life through a photograph. It's almost therapeutic and recharges me creatively.   

 

 

Plus, I am a self proclaimed foodie who has challenged herself to eat foods that nourish the body and soul with whole food ingredients and limited packaged and processed foods.   For those of you might not know this, I actually attended the Institute for Integrative Nutrition in 2013 to learn more about the world of health and wellness.  If you are interested in learning about my wellness journey, visit my personal website and blog (click here)

 

Oh, and yes... I do photograph food for restaurants, food bloggers, health coaches, and cookbook developers - send me an email if you want to chat in greater detail about your project. 

A mini studio tour

A mini studio tour

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For 13+ years I've been an on-location photographer - using locations throughout Central Pennsylvania, Philly, the Jersey Shore and to incredible destinations like Nevis, Key Largo, Puerto Rico and Belize, but having a studio call home is something that I've always dreamed of.  

Allow this post to serve as a personal invitation for you visit the studio until then, I'd love to share a collection of transformation photos showing how the space looked prior to the remodel as well as how it looks now. 

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Jillian - CLASS OF 2018 - HHS - AMANDA KRAFT PHOTOGRAPHY

Jillian - CLASS OF 2018 - HHS - AMANDA KRAFT PHOTOGRAPHY

I remember meeting Jillian years ago before her older sister, Morgan's photo shoot.  So, when it came time for Jillian to plan a photo shoot of her own, she knew exactly how to pull together looks to make her photo shoot an absolute success. 

A week before Jillian's photo shoot she invited me over to review her wardrobe and accessory choices to make sure we had all of the key pieces.  The locations we used were based around the outfits she chose and along with making sure we had enough time for beautiful lighting.

Mixing between urban (Lititz) and a family friend's private farm with endless possibility and several beautiful fields of wild flowers! 

Jillian, I simply adore you!  Your personality and love for life (and bullet journaling) melts my heart!  I am incredibly honored that you allowed me to celebrate this milestone in your life! 

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Hey Class of 2018... if you haven't scheduled your portraits yet, I still have a handful of fall dates available!  Find Jillian and ask her for a $200 gift voucher to use toward your photo shoot and ordering appointment! 

New Beginnings

New Beginnings

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This morning I turned the key and stepped into a brand new beginning.  

A year ago, the idea of a natural light photography studio wasn't even on my radar, in fact, I truly thought that I would open a small gym instead.  I deeply believe that the universe put me in alignment with a studio way before I even realized it.  None of this would have been made possible if I didn't walk away from photography two years ago and explored the world of personal training.  Two of my clients at the gym introduced to Ron and Cathy who presented me with a blank canvas to work with. 

I am incredibly grateful for this opportunity and so ready to call this studio - home and begin creating art that will grace the walls of my clients home and become a piece of their family legacy.  

 

 

Branding Photo Shoot: Flat Lays or Top-Down Photos

Branding Photo Shoot: Flat Lays or Top-Down Photos

An increasingly popular trend in marketing has been creating flat lays or top-down photos to highlight products, services, or the creator's personality.  Next time you are scrolling through your Instagram feed take notice to the images you're drawn to and more than likely, it will be some variation of a flat lay or top-down photo. 

When I work with a new branding client, I like to discuss how they plan to use their photos and if there is a need to create a series of flat lay or top-down photos in addition to beautiful headshots and lifestyle portraits.  

Flat lay or top-down photos are perfect for clients who sell products and are looking to show-off their product in a life-like setting.  For example, I worked with Beard Crew Brand (disclaimer: my husband's brand) and we wanted to showcase a handful of products that he offers along with incorporating his personal style into the brand.  

 

 

How-to incorporate Flat Lays or Top-Down Photos into your business:

+ Sharing a new recipe with a top-down photograph of your finished dish with ingredients or a snippet of your cookbook 

+ A styled outfit complete with top, bottom, shoes, and accessories (perfect for a Lula Roe consultant) 

 

ALLI - CLASS OF 2018 - HHS - AMANDA KRAFT PHOTOGRAPHY

ALLI - CLASS OF 2018 - HHS - AMANDA KRAFT PHOTOGRAPHY

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This photo shoot holds a special place in my heart as it was our last high school senior shoot for this beautiful family of ladies!  What I have enjoyed most is each of the girls has their own unique personality & style and didn't hold back letting it shine through! 

For Alli's photo shoot, we mixed between urban (Elizabethtown) and field (A Herr Park) to create her collection of images.  I can't wait to start the design process of the products that she ordered!  

If you were too busy this summer and didn't schedule your senior portraits...I still have a handful of dates available for fall photo shoots.  Use the BOOK A SHOOT link to schedule a photo shoot with me.