Behind The Scenes - Social Media Content Creation - Amanda Kraft Photography - Lancaster, Pa

A little behind the scenes of social media content creation for Trans4mation Salon in Lancaster, Pa. I’ve been working closely with the their team of Stylists and in-house Esthetician to create social media content that matches the look and feel of their brand.

Cathy, the owner of Trans4mation Salon, and I have discussed ways to feature their clients, the talented team of ladies, and their favorite products to use on their website, in-salon marketing, newsletters, and social media.

In the next few weeks, I’ll be adding a Social Media Content Planner to the new photo shoot planning library to help elevate your personal branding and social media content.

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I have 3 spots left for personal branding and social media content creation left for March, please email me to learn more about my process and to pick a date for a photo shoot of your own!

Personal Branding In-Studio Mini Headshot Special

One of my favorite things about my natural light studio is having the opportunity to work with some many local business owners; accountants, financial planners, yoga instructors, bitcoin gurus, graphic designers, fellow creatives, and hair stylists. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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When did you have your headshot taken last? Has it been longer than a year? If so, let's look at our calendars and book a personal branding & headshot photo shoot. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Mini photo shoots including hair & makeup start at $199. ($99. without hair & makeup) to include a 30 to 45-minute mini photo shoot & three digital files.
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Call the studio or send me an email(amandakraftphotography@gmail.com) to book a photo shoot.



SKIP THE CHOCOLATES AND TREAT YOURSELF TO A BOUDOIR PHOTO SHOOT - AMANDA KRAFT PHOTOGRAPHY

Valentine’s Day is coming…

Skip the chocolates, dinner out, or a new pair of shoes and treat yourself to a boudoir photo shoot instead. WHY, because it’s time you celebrate your own definition of beauty.

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Now booking boudoir & glamour photo shoots for the woman who wants to define her own definition of beauty. All photo shoots booked for February, March, and April include hair styling, makeup, an hour-long photo shoot, two outfit changes, and an 11x14 digitally matted and framed keepsake print.

Email me for additional details and availability - amandakraftphotography@gmail.com



WHY STORYTELLING IS SO VITAL IN BUSINESS - AMANDA KRAFT PHOTOGRAPHY - PERSONAL BRANDING & SOCIAL MEDIA CONTENT CREATION

For as long as I can remember I’ve been fascinated by the behind-the-scenes aspect of photo shoots. Giving the viewer (me at the time; a 13-year old girl who dreamed of being a photographer) a chance to see what it really took to bring an idea full circle to finished piece or product.

Thanks to technology; the ease of creating eye catching photographs and video paired with ability to share on platforms like Facebook, Instagram, and Youtube we have more access to seeing the behind the scenes process than ever before.

Any Devil Wears Prada fans? I’ll admit that I am a DWP superfan and LOVE the movie for so many reasons, but it gave viewers a chance to understand the visual story that is being told through fashion editorials using models and clothing to tell the story. Plus, a look at the not-so-glamourous side of what working at a fashion magazine could be.

Storytelling is shared daily - Every heard of Gary V? Gary V is an incredible storyteller sharing what it takes to be a business owner - he has pulled back the curtain and shows us the grit and commitment it takes to build and sustain a business daily.

Why am I sharing all of this on a photography blog, because we must become storytellers in our lives & businesses. We can no longer post a few photos and wait for the phone to ring. I truly believe we need to show to process no matter how messy it can be, it gives us a relate-ability factor.

For those in business, how many times have you heard someone say… “I’ve been following you quietly for weeks, months, or years before reaching out to you, joining your program, or hiring you.” Several clients have told me this over the years and many of my high school senior clients younger siblings have told me how excited they have been for it to finally be their turn for a photo shoot. Because they have watched the story unfold.

Of course, you don’t have to air your dirty laundry, but giving your audience the opportunity to understand the process behind WHO YOU ARE & WHAT YOU DO does matter in today’s world of business, and it might actually matter more now than ever before.

Let’s chat about ways to weave your story in your brand and business.

  1. Creating a series of behind the scenes photos of how you take a project or idea from your head to paper and from paper to final product gives the viewer/consumer a better understanding of the level of craftsmanship involved. You can do this through still photography and small video clips.

  2. If you are personal trainer, wellness coach, or life coach - maybe you could show what a day in the life is like for you. Showing a glimpse of how you meal prep, plan or design your workouts, interact with clients, and balance juggling a family. Allowing your viewers to see that you walk the talk yourself.

  3. Maybe you are a food truck owner (ever see Chef?!) and you want to use your online presence to build buzz about where your truck might be for the day, what your current specials are, and tell the story of what food means to you.

  4. A small custom t-shirt company - sharing how the designs are created, the meaning or connection to why you create what you create along with why you choose to use the vendors you do might matter to your customers as much as it means to you.


Another behind the scenes moment of how I create natural light food photographs for my stock photography site and personal blog.

Another behind the scenes moment of how I create natural light food photographs for my stock photography site and personal blog.

A behind the scenes photo when I spoke to fellow photographers on the importance of creating a health and wellness plan within their business

A behind the scenes photo when I spoke to fellow photographers on the importance of creating a health and wellness plan within their business


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I’d love to hear how you weave storytelling into your business and brand in the comments below.





Social Media Stock Photography - Amanda Kraft Photography, Lancaster PA

Do you ever find yourself ready to post on your blog or social media but can’t find the perfect photo to accompany your words? You then spend precious time searching the web for a royalty free photo or a low cost stock photo that kinda of matches your brand or giving up on adding photos all together.

You aren’t alone! I have worked with health coaches, yogi’s, personal trainers, hair stylists, and other small business owners who struggle to find the right images to match their brand and personality. Creating your own collection of personalized stock photography can be a lot of fun to create and also be much more cost effective than you would believe.

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Of course, you can throw together a quick flat lay photo for Instagram, but if your zone of genius isn’t photography or design it might be wise to work with someone who does specialize in commercial and stock photography.

What a lot of people might not is I have a soft spot for food photography. I absolutely love creating food images of ingredients, the recipe development process, and the finished plate. Food photography was one of my favorite speciality classes in college and many of the stock photographs found at Well Stocked (my stock photography website) are of dishes I’ve made for myself and husband.

I’d love to help you create a collection or stockpile of creative and eye catching photographs that you can use in your marketing, blog posts, newsletters, or in a cookbook to show the world who you are and what you do.

STORY TELLING WITH PERSONAL BRANDING - AMANDA KRAFT PHOTOGRAPHY - LANCASTER, PA

Photography (and video) have become incredibly powerful tools to market your business online. Each day we view hundreds to thousands pieces of visual content with some of it good and some of bad (in both photography quality and overall content), how a business presents itself is more important now than ever. With the help of google, I quickly learned that we can spend up to 11 hours a day consuming social media. That’s a HUGE part of our day. As a small business and/or solo-prenuer it can tough to complete daily operating tasks let alone create consistent daily social media content.

Creating social media content and upping the visual game of personal branding is something that I am incredibly passionate about. Why, because if we aren’t showcasing WHO WE ARE & WHAT WE DO/CREATE in a visual way, we are more likely to become overlooked and go unheard online.

Imagine creating or launching a new product or service without any cohesive and brand focused visual content. Would your launch have the same impact if you used your phone to create the content? Perhaps, but imagine working with a photographer who create a visual story by mixing personal branding, lifestyle, and product photography that is unique to YOU & YOUR BRAND!

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That’s what I have been doing for a handful of small business owners and solo-prenuers. We schedule monthly or quarterly photo shoots to coincide with an upcoming program or product launches or a new season to create time sensitive photography and social media content.

How would it feel to sit down at your computer one afternoon and have access to a stockpile of photographs that not only represent your brand, but tell a story of WHO YOU ARE & WHAT YOU DO! Let me answer that for you… it’s priceless. Long gone are the days spent looking for stock photography at sort of meshes with your brand and doesn’t break the bank or struggling to take the perfect flat lay photo or selfie.

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So, let’s talk about how it works:

We’ll have a consultation and/or planning meeting to make sure that I’m a right fit for you and your a right fit for me. I’m a firm believer that there is the right combo for every creative and business owner. During our consultations and/or planning meeting we will discuss your photography needs and decide if we need to source specific props, find a location, or line up models. Once we have a solid foundation of your needs, we will schedule your first photo shoot and start to create your stockpile of custom personal branding photos. About two to three weeks following your photo shoot, you’ll receive a password gallery to access your high resolution digital files and start the design process. If the design process overwhelms you, we can discuss ways to do it on your own that are quick and easy or how I can also help support you.

Not ready to have a photo shoot yet, but are in need of stock photography?

I’ve created a wellness based stock photography gallery with the option to purchase digital stock photographs called Well Stocked with a collection of photographs perfect for health coaches, food bloggers, and personal trainers.

Behind the Scenes with Lynn - Amanda Kraft Photography - Personal Branding Photo Shoot

Over the summer I hosted a series of complimentary personal branding headshots in the studio. It was a great way for me to meet other business owners within the community and also reconnect with friends who I haven’t seen in bit of time.

I had the privilege of meeting Lynn when I was personal training (the whole story about me dipping my toes into wellness can be found here) and was so excited for her to visit me in the studio and have the chance to experience a different version of me behind the camera.

Lynn snapped a few behind the scenes photos that she shared with me.

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New year, new you, new branding! Does your current branding and social media presence need a bit of a refresh? It’s so easy for life & business to move at a rapid pace that you forget to freshen up your marketing content. That’s where I can help with monthly or quarterly branding packages. Together we will plan out your marketing for the next 3, 6, 9 or 12 months and create a plan for stylized photo shoots and marketing content.

Monthly and Quarterly branding packages are perfect for yoga studios, hair salons & spas, bakeries, wedding professionals, chefs, personal trainers, interior decorators - basically any business that uses social media to market their business. Let’s SHOW THE WORLD WHO YOU ARE AND WHAT YOU DO this year!

Social Media Content Creation

I've been a busy girl working behind the scenes on a brand new service for my fellow creatives - social media content photography to pair with personal branding photography. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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As a small business owner, you wear a lot of hats; answering client emails, processing orders, designing products, meeting with your staff, invoicing, trips to the office supply store, setting up marketing, attending networking events, and the list goes on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Let me take one thing off your plate by becoming your social media content creator.  What in the heck is a social media content creator? We work together on a monthly or quarterly basis to produce all of your social media content for the month/quarter ahead.  All you have to do it sit down for an afternoon and plug your photos into your social media and get back to running your business! ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Take it from me, it feels amazing not having to search for images that might suit your business or brand.  When we work together to plan your photo shoots to be completely specific to your brand, business, products, and personality. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I have a handful of spots open for February and would love to chat with you on how to we can work together to SHOW THE WORLD WHO YOU ARE AND WHAT YOU DO! ⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you aren't in the market for a social media content creator but have a friend who is a personal trainer, wellness or life coach, small business owner, stylist, wedding vendor, chef, or blogger - share this post!  I'd love to take one big task off their to-do list and bring their brand to life through custom photography!

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Courtney and Chad - Booking House, Manheim Pa - Amanda Kraft Photography

After having a consultation with a 2019 bride for her upcoming December wedding at The Booking House in Manheim, Pa I thought it would be fun to go through the archives and post images from Courtney and Chad’s wedding from three or four years ago.

I believe this might have been one of the first few weddings at The Booking House and the venue was/is absolutely incredible. The mixture of exposed brick, wood floors and a stunning chandelier make for a very unique venue that can seamlessly blend several styles.

I’ve known Courtney for a many years prior to her wedding so when she asked me come out of my hiatus for her wedding I didn’t hesitate to say YES! I knew that she would make an absolutely stunning bride paired with the laid back personalities that her and Chad share that day would be perfect!

They didn’t disappoint!

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RETRO THEMED COUPLE'S PHOTO SHOOT - AMANDA KRAFT PHOTOGRAPHY - LANCASTER, PA

You might recognize Paige from the Retro Swimwear Photo Shoot that we brought to life over the summer. Before we moved to the pool for her solo photo shoot - we played around with a retro themed couple’s photo shoot with her boyfriend, Brad.

The location again, was perfect for the type of look and feel. Paige fully styled herself and thankfully Brad was up for the last minute “hey, you are going to be in a photo shoot today” notice we gave him. Using the old garage doors as a background and popping the hood on their Jeep worked perfectly.

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Thanks for jumping in Brad and being part of this shoot and of course, all of your expert help with holding diffusers and reflectors!

SEEMA & RUPESH WEDDING - AMANDA KRAFT PHOTOGRAPHY

One of the highlights in my wedding career was being asked to photograph Seema and Rupesh's wedding.  It was my first experience working with a couple who hosted a traditional Hindu wedding and I was in photo heaven. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

The amount of beauty and details was something I still am in awe of almost 8 years later. The series of photos below are only a small portion of the entire 3-day event.

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Photo Shoots to Celebrate a Wellness Transformation - Amanda Kraft Photography - Lancaster, Pa

 "I love the person I've become because I fought to become her."

- Kaci Diane⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Did you know that I took a little break from photography to become a holistic health coach?  After seeing so many other creatives struggle to blend their personal lives with their business lives I felt called to find a way to help.  I worked with my dear friend, former bride, and fellow photographer. Erica to help transform her lifestyle. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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In 12 weeks, she transformed mentally, emotionally, physically, and as a business owner.  She put herself back on her to do list and fought to become the mother, business owner, wife, and women she dreamed of! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Are you a fellow creative struggling to blend your personal and professional life?  Send me an email or visit my wellness website (www.amandakraft.com) so we can chat.  My deepest desire to help my fellow creative community so they don't find themselves burnt out, overworked, and simply unhappy!