WHY STORYTELLING IS SO VITAL IN BUSINESS
For as long as I can remember I’ve been fascinated by the behind-the-scenes aspect of photo shoots. Giving the viewer (me at the time; a 13-year old girl who dreamed of being a photographer) a chance to see what it really took to bring an idea full circle to finished piece or product.
Thanks to technology; the ease of creating eye catching photographs and video paired with ability to share on platforms like Facebook, Instagram, and Youtube we have more access to seeing the behind the scenes process than ever before.
Any Devil Wears Prada fans? I’ll admit that I am a DWP superfan and LOVE the movie for so many reasons, but it gave viewers a chance to understand the visual story that is being told through fashion editorials using models and clothing to tell the story. Plus, a look at the not-so-glamourous side of what working at a fashion magazine could be.
Storytelling is shared daily - Every heard of Gary V? Gary V is an incredible storyteller sharing what it takes to be a business owner - he has pulled back the curtain and shows us the grit and commitment it takes to build and sustain a business daily.
Why am I sharing all of this on a photography blog, because we must become storytellers in our lives & businesses. We can no longer post a few photos and wait for the phone to ring. I truly believe we need to show to process no matter how messy it can be, it gives us a relate-ability factor.
For those in business, how many times have you heard someone say… “I’ve been following you quietly for weeks, months, or years before reaching out to you, joining your program, or hiring you.” Several clients have told me this over the years and many of my high school senior clients younger siblings have told me how excited they have been for it to finally be their turn for a photo shoot. Because they have watched the story unfold.
Of course, you don’t have to air your dirty laundry, but giving your audience the opportunity to understand the process behind WHO YOU ARE & WHAT YOU DO does matter in today’s world of business, and it might actually matter more now than ever before.
Let’s chat about ways to weave your story in your brand and business.
Creating a series of behind the scenes photos of how you take a project or idea from your head to paper and from paper to final product gives the viewer/consumer a better understanding of the level of craftsmanship involved. You can do this through still photography and small video clips.
If you are personal trainer, wellness coach, or life coach - maybe you could show what a day in the life is like for you. Showing a glimpse of how you meal prep, plan or design your workouts, interact with clients, and balance juggling a family. Allowing your viewers to see that you walk the talk yourself.
Maybe you are a food truck owner (ever see Chef?!) and you want to use your online presence to build buzz about where your truck might be for the day, what your current specials are, and tell the story of what food means to you.
A small custom t-shirt company - sharing how the designs are created, the meaning or connection to why you create what you create along with why you choose to use the vendors you do might matter to your customers as much as it means to you.
I’d love to hear how you weave storytelling into your business and brand in the comments below.