Personal Branding & An Editorial Fashion Photo Shoot - Macy Preis
One of the divisions of AKP that I have become incredibly passionate about is personal branding photography. As technology changes it’s becoming more and more apparent that our social media, web, and marketing presence must be well branded, professional in appearance, and consistent.
As a photographer, the visual representation of a business is always what attracts me first as a consumer and makes me want to learn more about the person or brand. When I first ventured into personal branding photography it was love at first click. Not only could I merge several types of photography; product, fashion, editorial, food, and lifestyle into one photo shoot, but I was also helping a small business show the world who they are and what they do.
The collection of photographs below were designed and created for a very talented up and coming jewelry designer, Macy Preis. I had the privilege of photographing Macy for the first time years ago when she was going into her senior year of high school. To be asked to photograph her senior thesis was such a honor.
Macy was wrapping up her final weeks at the Savannah College of Art & Design when she reached out to me to create a collection of updated personal branding portraits, an editorial inspired fashion photo shoot featuring her pieces and a full day of photographing her lookbook.
I hopped on a plane and headed to Savannah to help her bring her vision to life. We started the day walking around the streets of Savannah seeking beautiful steps and ivy covered walls. After a small break we drove into South Carolina to visit the historic Old Sheldon Church Ruins for the majority of the photo shoot.
Looking back on this portion of the photo shoot I have to giggle. The Old Sheldon Church Ruins are simply incredible and as we were there two other photo shoots were going on. Beautiful bridal portraits and an engagement photo shoot. Then there was us… lace cut-out pants with a black bralette, combat boots followed by a second look featuring a jumpsuit with heels. Talk about pushing boundaries and daring to be different!
We chased the sunset for the final look at the Savannah Wildlife Refuge and thankfully, only encountered alligators as we made our way out of the park. Day two was spent creating product and lookbook photographs of each piece that Macy has created within the collection we photographed the day before and throughout her time at SCAD.
To learn more about Macy and her incredible work - visit her website http://www.macypreis.com