Reflecting on 2020


It's easy to get lost in the hype and memes that have been created to represent the year 2020. The first one that comes to mind for me is the dumpster fire memes and Christmas ornament.


Thankfully, I can't share those sediments as 2020 was a year of profound change for me personally and professionally. If you aren't sure of the personal changes I've had to make relating to my health + wellness, you can read more about it HERE and HERE.


Professionally, 2020 was kind of awesome! I collaborated with incredible clients, landed 3 magazine covers, educated myself in areas that I deemed a weakness, pushed myself to create systems and structure. Dismantled a side business which created room for a new business (in addition to AKP), disconnected to reconnect, and pushed creative boundaries.


As a small business owner what 2020 might have done for us/you is to highlight our areas of weakness, how we respond to change, understand how our clients, staff, and vendors respond in a time of uncertainty, and lead us to see the true meaning of community.


I am fully aware of the struggles that still exist for small business owners locally, nationally, and internationally. I've chatted with fellow photographers, boutique and spa owners, personal trainers, yogis, and health coaches throughout these past 10 months as we have had to make tough and painful decisions. Some have had to close indefinitely while others were able to continue on business as usual.


In the deepest parts of my heart and soul, I believe 2020 to be the greatest year of lessons and a chance for each of us to rebuild and come out stronger. Letting go of what might no longer work, reassessing our services and products to eliminate what isn't working to expand and make room for amazing possibilities.


One of my amazing clients from this year is a brand new start-up business. Rather than close off and chalk the year up as a failure she birthed an incredible business based on sustainability and fair wages for her employees. Talk about making lemonade when life hands you lemons.


We can carry on with the same old practices that may or may not be working or we can open ourselves up to new adventures and possibilities. I for one, am looking to the future with a sense of endless possibilities, who's with me?


As you might have noticed this blog doesn't have a comment section, based on the website design, comments aren't an option, though that doesn't mean I am not open to a conversation. My personal email is amandakraftphotography@gmail.com and I'd love to continue the conversation personally. Feel free to email me about your 2020 wins, struggles, and most importantly, your goals for 2021!