November 1, 2020

Courtney | Strength Series

Branding + Headshots


Originally Posted: October 1, 2019

It’s my belief that beauty and strength can co-exist in a world that is often telling women that “muscles aren’t beautiful”, “women shouldn’t get too bulky”, or flat out “you’ll look like a man”. You show me a woman with who has muscles & strength and

I’ll show you her beauty.

Any woman who is willing to put herself at the top of her to-do list and work on herself should be applauded in a world that isn’t always in favor of women leaning into the conversation, sitting at the head of the table, or dare I say - deadlifting as much (or more) than the guy next to her.

During my studies to become a certified holistic health coach and personal trainers I discovered the mental strength, discipline, and dedication it takes to transform one’s self; mentally and physically. Transforming means breaking old habits and patterns, learning to love chicken, broccoli, and brown rice, and putting in the work on days when the weight of the world is pressing you into the ground.

Courtney and I have had many conversations about Beauty and Strength so I was beyond thrilled when we collaborated for this photoshoot. From knowing Courtney and following her on social media for several years, I knew one of her highest priorities is working out. Incorporating elements of a weight room/gym environment was key for this photoshoot and I wanted to create personal branding portraits that reflect her as a brand ambassador for HydroJugs & 1stPhorm Supplements.

From a personal branding and social media content standpoint, I wanted to create a series of portraits that Courtney could use for cross promotion with the products she is an ambassador for. She can use the portraits and video on her social media, newsletters, blog or website. Just another way to bring your personal brand to life and give people a glimpse into who you are and what you do!