Photographer and Certified Health Coach?

Weird pairing - allow me to explain.

Let’s flash back to 8 years ago. I was about 60 pounds heavier with a thriving business and a not so thriving personal life. I was exhausted most of the time, my diet was a wreck, and my form of exercise was greeting the FedEx guy. To the outside world things seems great, I was traveling for weddings and photographing about 60 high school seniors a year.

On the inside - I was unhappy with how I allowed my business to swallow me whole, had no social life, and didn’t like the person that was reflected back in the mirror. Somehow, I mustered up the courage to call one of the area gyms and set a meeting with a nutrition coach. There I was… walking into the gym in an oversized hoodie, sweats, scared to death and asked for help.

We discussed the struggles I was facing:

1) lack of movement

2) lack of whole foods

3) lack of structure

I knew that if I wanted success I was going to have to put myself at the top of my to-do list for the first time in a really long time. Even though I was in the height of my busy season, I had to go all in. I started by cutting back my availability and made meal prep a weekly event. I started drinking water over soda and cut the excessive packaged foods from our weekly grocery haul.

12-weeks later, I was 20 pounds lighter and ready to continue. I began to add in daily movement explored a paleo based style of eating and lost another 40 pounds. Now, I was hooked and wanted to learn more about health & wellness. The universe is a powerful thing… a potential client emailed me and our schedules didn’t work, BUT she kept in contact with me and added me to her newsletter list. She had become a holistic health coach and I was intrigued. After a few days of toying with the idea of going back to school I decided to enroll at the Institute for Integrative Nutrition to become a certified holistic health coach and I LOVED it! I was a sponge soaking up everything I could and learning about more than just food. After graduating from IIN, I went on to become a personal trainer at the suggestion of a few friends who had been working out with me and transitioned away from photography and began personal training at a local gym. While I loved my clients and training - my heart & soul begged to have a camera in my hands again. So, I left my gig at the gym to return to photography.

It wasn’t until a trip to Savannah for an editorial photo shoot that helped push me into creating a home for Coaching for Creatives and combine 17 years of running a photography business mixed with my health coaching and personal training knowledge into something. What that something is currently, I am not sure, but I am excited to share how to run a creative business in a way that supports your dreams, health, and well being.

There ya have it! My adventure into photography over to health coaching/personal training and back again.


Amanda Kraft